Rubin is high quality pomegranate wine produces by Ibari group. The packaging has a very strong conceptual design, which describes the product perfectly from first sight. The aim was to use minimum resources and get a maximum result by covering an ordinary wine bottle with a unique structural metallic paper box that also can be considered as its label.
Rubin has a constructional design with a round base and hexagon body, which end ins a triangle shape. If we line up the Rubin wines neatly, one next to the other, from the top angle we see a perfect structure, which completely fills the space, without any gaps, right like attached pomegranate seeds.
In order to create the right visual effects, a special printing technique was applied. As a result, we got deep ruby shades on matte-metallic paper with kind of holographic effect, which has specific reflections from different angles and imitates the sparkles of the ruby gemstone.