Coloreat is an Armenian jam brand produced by Ibari group. It is high quality jam without GMO, addictives and low in sugar. Coloreat packaging concept based on a painter’s palette. Easy to hold, with five small jars, the size of each being the recommended sugar portion of a child’s daily intake of jam. These flavorful jams (strawberry, fig, pumpkin, peach and feijoa) act as the colorful paint that allows the imagination of our little artists to run wild on a piece of canvas made out of toast and a spoon acting as a paintbrush.
We all know that more than anything a child loves to play. So, our main goal was to transform the usual jam eating process into a fun and interactive activity, so instead of having him fuss about breakfast each morning, we wanted to add a playful twist to this daily ritual in order to make it an exciting moment that the child looks forward to rather than the time of the day that a parent dreads most. Therefore creating a new concept for the packaging, that modifies the way he usually looks at the jam.