Mrgastan is a line of high quality jams & preserves which are produced in Armenia by Ibari LLC.
Armenian fruits are known to be particularly advantageous in terms of their bursting flavors and wide variety due to the favorable conditions of the Nature from which they come. ‘’Mrgastan’’ translates to “The Land of Fruit” in English.
Mrgastan brand includes 8 flavors of jams and preserves, such as
- Strawberry jam
- Peach jam
- Fig jam
- Apricot jam
- Blackberry preserve
- Walnuts preserve
- Cornelian cherry preserve
- White cherries preserve
Mrgastan jam & preserves produce according to special standards and policies that is why the product has a unique taste and the quality is high. The line of jam & preserves don’t contain additives, pigments, GMO-free and low in sugar. The fruits used in the process of making Mrgastan jams & preserves have a natural sweetness, and don’t have damaged areas. As a producer, we personally control the selection process of fruits and the production of jam & preserves.
Armenia is blessed with a beautiful landscape. All those who have visited the country would confirm that it’s an edenlike destination. Mrgastan’s colorful and lively illustrations depict landscape scenery incorporated within the contours of the fruit that the jar contains. This way the fruit turns into a window through which consumers can observe the landscape of Armenia.
Mrgastan is a postcard depicting Armenia’s Nature, with the help of interactive technology and animation it illustrations turned into augmented reality with the help of a specialized application called Arloopa. In other words, the still illustrations of Nature come to life in motion-filled imagery of plants and animals accompanied by realistic sound effects and narrated storytelling. The animation is accompanied by the unique melodies from the master of Armenian folk music the composer Komitas. The music that was written for Armenia by Komitas fits perfectly with the visuals, helps to set the mood even more, and acquaint the viewer with all aspects of the Armenian culture.
This Augmented Reality experience and the transcending musical notes that emerge from the application would invite the looker to jump right into the landscape, break into the scenery, and get a firsthand experience of the Armenian fields, mountainous nature, enchanting lakes and flowery gardens. This is a unique way to give consumers a taste of Armenia and invite them to embark on the mission to actually visit the country and see it for real.
Mrgastan won Bronze award in Pentawards design competition which is one of the best and famous international design competitions located in London.
The net weight of the jar is 430 grams. Shelf life is 2 years.
The Mrgastan trademark, name and appearance are protected by both local and international registrations.