Riceman is a basmati rice brand produced by Ibari Group. It is high quality rice without additives and GMOs.
As one of the most ancient cereal grains and one of the highest consumed ingredients around the world, Rice has been a staple component in our diets for centuries! Given that we are very much used to having this ingredient in our daily life, we tend to forget that the process in which this grain goes through until it gets on our plates is an interesting and specifically intricate one.
Regarding the functional aspect, we opted for 2 different sizes of bag, which simply indicate the type of rice it contains: the small bag for short-grain and the tall one for the long-grain.
As for the material, we went for the sustainable option with the use of a high density sackcloth fabric to contain the rice and a carton lid in the form of the Asian farmer’s traditional conic hat. To make things easy for the consumer, we marked on the inner side of the cone hat the rice cup measurements.
Continuing with our tribute to the human involvement behind the rice product, we have chosen the name RICEMAN as a way to immortalise his identity on our brand. As for the graphics and visual writing style, we selected an Asian calligraphy for our logotype to emphasise the regional origin of this grain.